Family-owned since day one. We stock hardwood, carpet, tile, vinyl & laminate — at prices that don't require a second mortgage. Expert installation, local service, zero hassle.
Our Products
From the bedroom to the basement, we carry a full line of residential and commercial flooring. Walk in, talk to someone who actually knows the difference between porcelain and ceramic, and leave with a floor you'll love for years.
Solid and engineered options in oak, maple, walnut and more. Pre-finished or unfinished — your call.
Plush, frieze, level loop — nylon, polyester, wool. Stain-resistant options for homes with kids and pets.
Porcelain, ceramic, natural stone. Interior and exterior — for bathrooms, kitchens, patios and beyond.
Waterproof, durable, and surprisingly realistic. Luxury vinyl plank and sheet — great for any room.
High-definition prints, scratch-resistant surfaces, click-lock installation. The smart choice for busy homes.
Underlayment, transitions, moldings, adhesives, tack strips — everything you need to finish the job right.
What We Do
From the first measurement to the final walkthrough, we handle the whole process. No subcontractor runaround. No surprise charges. Just solid work by people who show up on time.
Certified installers who treat your home with respect. Proper prep, precise cuts, clean finish — every time.
We come to you, measure your space, bring samples, and give you an honest quote — no pressure, no obligation.
We're right here on Soquel Drive. Questions, changes, follow-ups — you'll always reach a real person, not a call center.
Hardwood, carpet, tile, vinyl, laminate — all under one roof. Compare options side by side with expert guidance.
Old flooring comes out, new flooring goes in. We handle the demo and haul-away so you don't have to lift a finger.
Manufacturer warranties on materials, workmanship guarantees on installation. We stand behind every job we do.
Your neighbors
right here in Santa Cruz
We've been serving the Santa Cruz community with honest pricing and quality flooring for years.
Why Choose Us
Big-box stores have showrooms. We have a showroom too — but we also have real expertise, real relationships with suppliers, and real incentive to give you a fair price instead of padding a margin.
No hidden fees, no surprise upsells. What we quote is what you pay.
We help you pick the right material for your space, your lifestyle, and your budget — not the most expensive option.
We're on Soquel Drive. If you have a question after the install, you can find us.
Materials plus labor, one smooth process. We measure, we install, we clean up.
"They helped us choose the right flooring for every room in our house — and the installation was done in two days. Couldn't be happier."
A satisfied homeowner
Santa Cruz, CA
Get In Touch
Stop by the showroom, give us a call, or send an email. We'll help you find the perfect floor — and make the whole process painless.
Visit Our Showroom
2557 Soquel Dr Ste D
Santa Cruz, CA 95065
Call Us
(831) 476-9117Email Us
rondoamin@aol.comTell us about your project and we'll get back to you promptly.
Thank you — we'll be in touch shortly to discuss your project.
Located on Soquel Drive, just south of Capitola. Ample free parking right out front. Stop by anytime during business hours — we're happy to help.
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